One Student’s Creative Way to Aid Ukraine

Matt Rose ‘22, who has been working in fashion for over a year and a half on his brand Escape The Fallacy, put his talent to work to support Ukrainian refugees by selling uniquely designed t-shirts. Illustrated by Matt, the t-shirt not only symbolizes the spirit of the Ukrainian people but also conveys a sense of unity and hope for the future.
“The design itself is of a nightingale, the national bird of Ukraine,” explained Matt. “In Ukrainian culture, the nightingale is used in a lot of folklore, stories, and other cultural aspects. The bird is further colored in the same way that the Ukrainian flag is. The Cyrillic lettering means ‘Hope’ in English. I chose this word because it sends a strong message but also because in Star Wars, they always say ‘a rebellion is built on hope.' I found that fitting.”   
 
The war in Ukraine is more than just a news story to Matt and his family. His dad, George Rose, who is a member of Campbell Hall’s Board of Directors, was born and raised in Ukraine and is profoundly affected by the crisis. “I remember one night I sat down and was watching the news about the war with him,” said Matt. “Seeing how much these events hurt him, I wanted to blend together my experience and love of fashion with my heritage and sell these shirts to donate the money in dedication to my Dad and Grandma.”  
 
Matt has sold over 600 t-shirts generating more than $10,000 in proceeds which are being donated to UNICEF Ukraine. While the shirts have sold out, the need for support continues in Ukraine. Click here if you would like to donate to help aid relief efforts in Ukraine. You can follow Matt's brand on Instagram @escapethefallacy.
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